Click For Babies Campaign
Knitters, crocheters, and crafters are invited to make purple colored baby caps that will be delivered to families in Maternity Care.


Frustration with a crying infant is the number one trigger for the shaking and abuse of infants. This summer, knitters across the country will be clicking their knitting needles together to make purple colored baby caps for the CLICK for Babies, Period of PURPLE Crying Caps campaign.

Mid Coast Hospital delivers more than 600 babies in our Maternity Care unit each year. In an effort to increase awareness of potential abuse, we continually collaborate with Mid Coast Maine Community Action to promote the Period of PURPLE Crying program, a campaign offered by the National Center on Shaken Baby Syndrome (NCSBS).

In addition to screening the Period of PURPLE Crying video daily in our Maternity rooms, we also supply every family with awareness resources and a DVD to take home. We also distribute handmade purple hats that serve as a reminder to families about normal infant crying, ways to cope with the crying, and the dangers of reacting in frustration by shaking or abusing their infant.

It is through this partnership that we reach out to the community and invite knitters, crocheters, and crafters to take part in the grassroots CLICK for Babies campaign and make purple colored baby caps that will be delivered to our families. It is a creative way for the community to get involved and start conversations about both normal infant crying and the dangers of shaking.

To learn more about the CLICK for Babies: Period of PURPLE Crying Caps campaign, visit www.CLICKforBabies.org. Caps can be delivered to Mid Coast Hospital Maternity Care Unit, 123 Medical Center drive in Brunswick, or to Mid Coast Maine Community Action, 34 Wing Farm Parkway in Bath.

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